Portfolio

Copywriting & SEO Work

Links to copywriting examples and domain-level SEO work — including objectives, timelines, and the pages produced.

SEO Work History

Domains & Pages Worked On

Each entry shows the domain, the period of active work, and the primary SEO objective.

December 2024 – present

Objective: Build organic traffic from zero on a new domain. Achieve Google indexing for 80+ pages, improve Domain Rating, and capture high-intent HR/employee-engagement keywords through a combination of pillar pages, competitor comparison content, and long-form blog articles.

Created and optimised 46 landing pages targeting industry verticals (healthcare, government, manufacturing, retail, hospitality) and buyer personas (CHRO, CFO, CNO, Compliance)
Produced 35+ long-form blog posts (2,000–5,000 words) covering anonymous feedback, burnout detection, pulse surveys, and competitor alternatives
Implemented full technical SEO: schema.org structured data, XML sitemap with correct priorities, robots.txt, breadcrumb markup on all blog posts, canonical URLs, and Open Graph tags
Added performance resource hints (preconnect / dns-prefetch) across all pages to improve Core Web Vitals
Integrated Google Analytics 4 and Google Search Console; submitted sitemap and requested indexing for all URLs

Active

Copywriting Examples

Landing Pages & Pillar Content

Conversion-focused landing pages and long-form pillar guides written for PulseFeed.

Pillar page

Anonymous Feedback Platform

Flagship product guide targeting "anonymous employee feedback software"

Published: Dec 2024

Pillar page

Psychological Safety

Thought-leadership page on creating safe speaking-up cultures

Published: Dec 2024

Solution page

Burnout Detection

Targeting burnout-related HR keywords for high-stress industries

Published: Dec 2024

Industry vertical

Healthcare

Sector-specific copy for nurses, CNOs, and patient-safety teams

Published: Dec 2024

Industry vertical

Government & Public Sector

Compliance-aware messaging for government agencies and civil servants

Published: Dec 2024

Industry vertical

Manufacturing Safety Culture

Safety-reporting copy targeting plant managers and EHS professionals

Published: Dec 2024

Persona page

For CHROs

Decision-maker copy addressing strategic HR leadership priorities

Published: Dec 2024

Persona page

For CFOs

ROI-focused messaging connecting feedback to retention costs

Published: Dec 2024

Comparison page

PulseFeed vs Culture Amp

Competitor comparison targeting bottom-of-funnel buyers

Published: Dec 2024

Comparison page

PulseFeed vs 15Five

Side-by-side feature comparison with anonymous-first positioning

Published: Dec 2024

Commercial page

Enterprise

Enterprise-tier copy with security, compliance, and scale messaging

Published: Dec 2024

Product page

How It Works

Step-by-step product walkthrough copy for new visitors

Published: Dec 2024

Copywriting Examples

Long-Form Blog Articles

SEO-driven editorial articles covering anonymous feedback, HR analytics, pulse surveys, and competitor alternatives.

Anonymous Employee Feedback: A Complete Guide 2024

~4,000 words | Target: "anonymous employee feedback"

Published: Oct 26, 2024

Employee Engagement Platform: Complete 2024 Guide

~3,500 words | Target: "employee engagement platform"

Published: Oct 26, 2024

Real-Time Employee Sentiment Analysis: A Complete Guide

~3,800 words | Target: "real-time employee sentiment analysis"

Published: Dec 29, 2025

HR Analytics Tool: The Complete Guide & Best Practices

~4,200 words | Target: "HR analytics tool"

Published: Dec 29, 2025

Culture Amp Alternative: Complete Guide & Top 5 Options

~3,600 words | Target: "Culture Amp alternative"

Published: Dec 28, 2025

TinyPulse Alternative: The Complete 2024 Guide

~3,200 words | Target: "TinyPulse alternative"

Published: Oct 26, 2024

Pulse Survey Tool: The Complete Guide for Better Feedback

~3,400 words | Target: "pulse survey tool"

Published: Dec 29, 2025

Healthcare Employee Feedback: The Complete Guide 2024

~3,800 words | Target: "healthcare employee feedback"

Published: Oct 26, 2024

Government Employee Feedback System: A Complete Guide

~3,500 words | Target: "government employee feedback"

Published: Dec 29, 2025

Manufacturing Safety Reporting: The Complete 2024 Guide

~3,600 words | Target: "manufacturing safety reporting"

Published: Oct 26, 2024

Employee Feedback Software for Small Business: A Complete Guide

~3,200 words | Target: "employee feedback software small business"

Published: Jan 15, 2025

Workplace Culture Software: A Complete Buyer's Guide

~4,000 words | Target: "workplace culture software"

Published: Dec 29, 2025

View all blog articles